Comic-Book Heroes Help Change Image of Islam - NYTimes.com
“Most articles about Islam these days involve terrorism, so that was my challenge: How do I redefine this? The media not only reflects reality but can help change the course of reality,” said Dr. Naif Al-Mutawa, creator of “The 99,” during a speech at the Cannes Lions International Festival of Creativity last month. “The idea was to reposition Islam not only to the West, but to Muslims themselves as well.”
“The 99,” features Islam-inspired characters, based on the 99 attributes of Allah, who discover magic stones that unleash powers like superhuman strength, ability to read minds, and to teleport. And, in true super-hero style, they use these powers to fight bad guys.